Hello!

I see myself as a design strategist, also could be recognized as a business consultant, brand strategy, service designer, or graphic designer. With a rich background spanning business, research, and design, I bring a unique blend of expertise to the table.

My business expertise was cultivated over four years of hands-on experience as a co-founder and manager of a startup in an art and design education company. This journey provided me with a deep understanding of both theoretical concepts and real-world challenges. Additionally, my extensive experience as a freelance brand strategist and designer has equipped me with the ability to identify market opportunities, target specific customer segments, and assist small and medium-sized enterprises in establishing their unique brand positioning and identity.

My background in service design has equipped me with human-centered and user-centered design thinking. It has also enhanced my skills in research, both qualitative and quantitative, fostering a holistic perspective to address complex issues within broader systems and service frameworks.

My background in graphic design has equipped me with the ability to understand how design can enhance user experience (UX/UI), elevate brand impact (Branding), and clarify information through data visualization and typography layout.