YOGO! Yogurt
For this project, I developed a comprehensive branding strategy for YOGO Yogurt! in Toronto, Canada. Targeting young, adventurous individuals who love exploring new trends and experiences in the city, YOGO Yogurt! embodies an energetic, innovative, creative, and healthy lifestyle. The brand’s essence is captured through vibrant visuals, engaging content, and a fresh, dynamic approach to promoting their delicious and nutritious yogurt offerings.
The design for YOGO Yogurt! was meticulously crafted based on extensive research, including competitor analysis, location studies, and user interviews. This comprehensive research informed a design that resonates with our target audience. After rigorous testing in the market, the design has received an outstanding reputation, affirming its effectiveness and appeal.
