Redefine
Project Synopsis: The Crisis
In our society, success is usually defined by the evident attainment of wealth or status. In spite of this notion, there cannot be an ultimate definition of success because everyone has a differing perspective on prosperity.
The Quarter Life Crisis is a crisis involving “anxiety over the direction and quality of one's life.” According to the research conducted by LinkenIn, 75% of 25 to 33-years-olds currently experience such a crisis.
Project Description
Redefine is an organization founded to challenge the conventional notion of success and provide guidance to individuals as they venture to pursue their own goals.
We help our end users understand that success can look different to each individual by realizing how to define success in their own words. Once they reflect on themselves and find their real personal values, they will focus on their visions and goals and resume their journey towards success.
“AlWAYS SO TIRED?”
“WHAT NOW?”
“IS THAT SO BAD?”
With the finalized verbal voice, we simplified the concept of the juxtaposition of reality by reducing the photographic element into the human figures only instead of having the photographic background. We also replaced the figures' heads with crumpled paper to represent the confusion and feeling useless and overwhelmed.
Website
An accessible website is essential for this project, serving as the primary gateway for our target audience to learn about the quarter-life crisis and obtain crucial information about the exhibition.
Exhibition Overview
Redefine exhibition has three paths that will take you to the mirror room at the center of the structure. Three passages each demonstrate different struggles you may encounter in life. By putting the mirror room at the exit of each path, we wanted to represent that although we may stumble upon contrasting issues, we all will eventually take time to reflect on the values that we cherish and look into our inner selves to define our success.
In each path, there will be stamps in which our audience can collect. When all three stamps from the paths are collected, people can post a photo of the collected stamps on Instagram with #RedefineSuccess. We are drawing three winners who will be given three sessions with a professional life coach. This event will encourage our viewers to have a closer look and really engage with the materials of the exhibition.
Event Takeaway
Full Project Book
